Find an organization that can utilize a determined and energetic self-starter with an uncompromising work ethic, a proven passion for analysis, and documented success of strategizing and implementing messaging strategies.
Technical Skills
Social Media Strategy
Google Analytics/Adwords
Corporate Branding
HTML/CSS
Javascript
User Experience
Video Production
Project Management
Market Research
Experience
ten24 Web Solutions
Client Solutions Manager
October 2011 - Present
Northborough, MA
ten24 Web Solutions Bio: ten24 Web Solutions is web development firm providing web engineering, development and content marketing solutions for B2B, B2C, and non-profit organizations. Specializing in complex web projects, ten24 seamlessly translates business issues (marketing, lead generation, e-commerce, customer support, etc.) into technical solutions.
Coordinate efforts of engineering, web development, digital marketing, and content teams to complete projects, up to a dozen at a time, on time and at a quality surpassing the clients’ expectations.
Analyze and strategize online marketing campaigns, including several Pay Per Click Campaigns of $20,000/year or more, to enhance user experience, maximize conversions, and quantify lead generation efforts.
Communicate to and support current clients by creating unique documentation, holding instructional walkthrough sessions, and serving as the point of contact for future inquiries and training sessions.
Cultivate prospective client relationships through the creation of marketing materials and videos for Slatwall, ten24’s open source E-Commerce solution.
Conover and Company Communications
Contract Public Relations Specialist
Summer 2011
Westborough, MA
Conover and Company Bio: Conover and Company Communications is a public relations and communications firm specializing in the topics of energy, environment, and business development. Working with clients both large and small, Conover and Company seeks to implement strategies that persuade and motivate intended audiences.
Strategized website and social media implementation for clients which included gathering, organizing, and presenting recommendations regarding: current/future site structure, LinkedIn and Twitter opportunities, social media monitoring, and easy website integration of social media content.
Served as Account Manager for several organizations and handled the responsibilities of maintaining schedules, communicating with contacts, and keeping detailed records of project status and completion dates.
Researched and developed press releases, new hire notices, and Op-ed features for submission to the Boston Business Journal, Forbes, and other business journals.
Staples
Corporate Branding Intern
Summer 2010
Framingham, MA
Staples Company Bio: Staples is the world's largest office products company with $23 billion in sales. Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia.
Served as project manager within the internal advertising agency to develop and communicate strategy for a Global Brand Portal, a resource Staples marketing associates from around the world can use to access items such as brand guidelines, assets, and templates.
Accomplishing this required the planning and presenting at multiple meetings with Vice Presidents, Creative Directors, and other management as well as the coordination of a team of 9 individuals.
Directed creative and strategic effort to refresh the Staples Brand Site that required the writing of a full creative brief, the determination of the scope of the site, and the providing of fresh insight for the overall goal and purpose to multiple decision makers including the VP of Corporate Branding and Advertising.
Streamlined the analysis of feedback from the Staples Facebook and Twitter pages and implemented strategies for the most effective posting times and message topics.
Pittsburgh Cultural Trust
Marketing/PR Intern
Fall 2010
Pittsburgh, PA
Cultural Trust Organization Bio: A nonprofit arts organization serving as a driving catalyst behind the ongoing development of the Downtown Pittsburgh Cultural District. The Trust serves as a performance arts presenter, a theater/galleries owner/operator, a catalyst for Cultural District real estate development and an arts collaborator.
Drafted and implemented marketing plans that, for the first time in the organization, included social media components in addition to new and unique publicity channels as well as a grassroots “word of mouth” advertising strategy.
Created press releases that effectively gained the attention of newspapers around the city and created buzz about upcoming shows and art galleries in the area.
Strategized for and participated in city-wide flyering publicity efforts which included establishing rapport with restaurants and businesses around the city.
Standard Parking
Marketing Intern
Summer 2009, Winter 2010
Boston, MA
Standard Parking Corporate Bio: A leading national provider of parking facility management services, managing parking facilities containing more than one million parking spaces in hundreds of cities across the United States and Canada.
Drove over $60,000 in revenue through city-wide flyer campaign which included:
-- incentive creation (refer-a-friend, buy 3 get 1 free, first month discount, etc)
-- flyer design utilizing Adobe Photoshop, GIMP, and Microsoft Publisher
-- distribution strategy creation (locating high foot walking traffic areas and times, locating competing garages, etc)
-- physically passing out thousands of flyers
Gathered and presented market research data about over 100 cooperative and competing garages to key decision makers in the form of rate surveys, competition analyses, and potential parking/maintenance listings. This data was used for new business development.
Secured over $100,000 in revenue by contacting and connecting local businesses with area garages via telemarketing, serving as an intermediary between the parties, a salesman, and a customer service representative.
Education
Grove City College - Grove City, Pennsylvania
Dual Major, Marketing Management and Communications Studies; 3.68 GPA
Awards:
Magna Cum Laude Distinction High Honors, Marketing Management Highest Honors, Communications Studies
Collegiate Activities
Marketing Director – WSAJ 91.1 “The One” Grove City College Radio Gained first-hand experience by promoting shows and events through social media (Facebook fan pages, events, etc.) and publicity such as the production of flyers and posters.
Alumni Representative – Omicron Xi Fraternity Served as the sole liaison between the current actives, around 35 members, and the alumni, around 600. This involved the designing and sending of several newsletters, Homecoming event coordination and planning, and a redesign of the Omicron Xi website.
Webmaster -- Freshman Orientation Board 2010 Designed, organized and maintained the Orientation Board website providing a valuable resource to both incoming students and their parents.
Collegiate Men’s Varsity Cross Country Was privileged to continue my dedication to the sport of cross country by becoming an integral part of the varsity team and helping the group, through teamwork and determination, to finish the season as conference champions.