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90′s Nostalgia — A College Phenomenon

The 90’s aren’t going away…especially on college campuses! A topic of recent nostalgia-binge by many college students around the country,...

I <3 the 90's

The 90’s aren’t going away…especially on college campuses! A topic of recent nostalgia-binge by many college students around the country, everything from college-sponsored events to clothing is resurfacing with a reminiscent theme. The recipe is perfect: take hundreds of young adults in close proximity that all grew up during the same time period surrounded by the same things and add in the accessibility of virtually anything via the internet. The result is a huge population of 90’s aficionados. It’s not just my college, but college newspapers around the country are reporting similar things. On a quick Google search I discovered references from NYU, University of Albany, and Rollins College. What are businesses doing to capitalize on this? Not much. Here’s some tips I have for businesses with a big nostalgic following:

  1. Make Content Readily Available: Especially with television shows, college kids have a craving for 90’s shows (everything from “Full House” to “Doug” and “Ren and Stimpy”). Unfortunately, Viacom, the parent company of Nickelodeon, is not capitalizing. In fact, even the once beloved Mecca of Nineties’ television, “Nickelodeon Studios” in Orlando, Florida, stands in disrepair. If you release it, they will watch, they will go, and they will remain your loyal followers!
  2. Take Advantage of Latent Loyalty: There is something to be said about the advertising done when I was a kid: obviously it was effective enough to not only stick with us, but our positive perception of many products is something to be utilized. My friends still talk about their favorite products from the 90’s, be it Polly Pocket, CROSSFIRE, or Pokemon cards.
  3. Nostalgia Has Always Brought Top Dollar: Look at an example that comes immediately to my mind – concerts featuring old bands. One of the latest trends is bands from the 70’s and 80’s getting back together, usually with one or two replacements, and bringing in the crowds. The generations above me are willing to cough up hundreds of dollars, even to the point of buying plane tickets in addition to concert tickets, to see these bands again. Paul McCartney tickets? $104/person. And that’s the base price. Who knows what they go for on the secondary market.

Listen to our cries Nintendo and Nickelodeon! Give us an opportunity to reminisce!

Old-School Nickelodeon

The Golden Age of Nickelodeon Studios, which we know and love.

Present Day Nickelodeon

Present Day Nickelodeon Studios

  1. Lisa Seguin February 27, 2011 at 6:17 pm #

    I think the nostalgia is a way to bond with complete strangers that you are thrown together with on a college campus. You have people from all over the country coming together and the shared ideas of growing up in the 90s is something to share. 90s were okay, but 60s were better — that I doubt can ever be recreated!

  2. Kelly March 24, 2011 at 3:18 pm #

    soooo true! i still long for the old nikelodean television shows. some of them are not even on youtube :(

  3. Rebekah Pierce May 2, 2011 at 5:08 am #

    I love all the old Nickelodeon and Disney shows, none of the newer ones are as good!

  4. Mark Logie May 9, 2011 at 6:25 am #

    Doug was always a solid show.

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