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Three Life-Changning Marketing/Communication Books

When it comes to marketing and communication theory, I love to read. Whether it’s about the latest branding theory or keeping up to date with the...

Sometimes a Good Book is All You Need to Sort Through the Clutter

When it comes to marketing and communication theory, I love to read. Whether it’s about the latest branding theory or keeping up to date with the Wall Street Journal, I am inspired by new ways of thinking and viewing the business world. Over the past four years I have been able to discover and focus on my passion: branding and perceptions. Here is just a short list of three of the books that have changed the way I think, strategize, make decisions, and relate to people.

1. The 22 Immutable Laws of Branding by Al and Laura Ries: The book my Marketing professor lectures from, this book introduced me to a unique way to view business and the corporate world around me. Al and Laura Ries do a wonderful job of laying out their points in an easy-to-follow and easier-to-implement fashion, not to mention their catchy slogans such as, “It’s  better to be first than it is to be better,” and “Marketing is not a battle of products, it’s a battle of perceptions.” Without this book, I might not be a Marketing Major.

2. Influence by Robert Cialdini: Taught me how to utilize and also defend against many persuasion tactics. His six “Weapons of Influence” include reciprocity, commitment/consistency, social proof, authority, liking, and scarcity. It’s an honest look by a man who actually went undercover in several career paths in order to discover the theories behind actions of countless companies.

3. How to Win Friends and Influence People by Dale Carnegie: Taught me how people think, how people interact with one another, and effective tactics to get people to understand my view and change their opinion. This book also helped me with my fear of confrontation – its simple and easy steps are instantly applicable!

Runner Up: Purple Cow by Seth Godin: A short read about how if a company wants to effectively sell a product, it needs to make sure that product doesn’t only stand out from the rest, but that it is remarkable to even be noticed.

Next Read: The Fall of Advertising and the Rise of PR by Al and Laura Ries

Any Suggestions for my future reading?


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