From The Blog

Would you “Like” to “Share”? – Facebook’s Changing Yet Again

When Facebook pages when from “Fan” to “Like,” I didn’t complain. The idea of focusing Facebook’s language by expanding the purpose of...

Is the "Like" Changing Forever?

When Facebook pages when from “Fan” to “Like,” I didn’t complain. The idea of focusing Facebook’s language by expanding the purpose of the Like button was something I thought to be beneficial, or at least not impactful to my Facebook experience. Unfortunately, Facebook has decided to kick things up another notch and automatically post any new likes to the user’s wall. By increasing the influence of the like, users will have to have to take another look at what they like and not like around the internet.
Good: By posting new likes, friends are able to pick up on trends and updates quicker. This means interested parties will have an easier time keeping up with those they care about and also track their friends’ activity to a greater extent. This is also a huge plus for businesses and other organizations for their follower base. When someone likes a page or a blog post and it is shown on the wall, word-of-mouth PR is instantly generated.
Bad: Many users are absurdly cognizant of their updates. Seeing how frequent others post, there is a large demographic of “conscious posters” on Facebook. With this new feature, these users will think twice about what they’re liking. With more of a consequence to liking there will be less of a desire to like in general.
Conclusion: As Diane Walter concluded in her post regarding this subject (found here), only time will tell what the Facebook community’s reaction to this change will be. On first glance I think those who realize the change will be aggravated, but soon people will stop thinking about it. Who wins in the end? Businesses that are looking for some free word-of-mouth PR!

Tags: 


No comments yet.

Leave a Reply